What is meant by local storage of data, cookies and similar technology?
Local storage of data means that data is stored locally on your device (for example on a computer, mobile phone or tablet) via your browser. Local storage of data may, for example, include your user settings, information on how you have used the Services, which browser you use, which advertisements have been shown to you, and how you have interacted on the web pages that we cooperate with.
One type of local storage of data is cookies. A cookie is a small text file that is stored on your device and allows us to recognise your browser. Cookies do not contain any direct identifiers such as name, address, phone number, or social security number. Information stored in cookies needs to be combined with additional information for us to be able to identify users.
We also use other similar technologies such as web beacons and pixel tags. These techniques can recognise cookies and identifiers so that third parties can place cookies on your device.
In this document the term "local storage of data" is used as a collective term for cookies, web beacons, pixel tags, and other similar technology.
Why do we use local storage of data on our websites?
We use local storage of data for the following purposes:
i) to provide the basic functions of the Services,
ii) to analyse and improve the Services,
iii) to personalise our Services, including advertising, and
iv) to target ads and to create target groups for marketing purposes.
A more detailed explanation of the purposes follows below:
i) To provide the basic functions of the Services
In order for us to be able to offer the basic functions of the Services, we need to use local storage of data. Such functions include, among other things, saving of what choices our users have made, adapting the Services according to the user's technical conditions, and storing which searches a user previously has made.
ii) To analyse and improve the Services
We collect information about the traffic to and on the Services by using local storage of data. In this way, we can recognise browsers, collect statistics on the use of the Services, and understand which parts of the Services are most interesting for our users. We transform this information into statistics in order to analyse them with the aim of improving PriceChecko, but also other services provided by our partners.
iii) To personalise our Services, including advertising
In order to adapt the content of the Services according to what our users are interested in, we use local storage of data. In this way, we can remember which products you have looked at and make qualified assessments of what you might be interested in.
This purpose also includes our and our partners’ use of local storage of data on the Services, in order to personalise ads. Through this use of local storage of data, we can get information about how often you have seen an ad, how much time that has passed since you saw the ad, and how you acted after you saw it. The locally stored data helps us build segments and target groups in order for us to target our and our partners’ advertising in an optimal way.
iv) To target ads and to create target groups for marketing purposes
Who else uses local storage of data on our websites?
How can I manage locally stored data?
You can either adjust the settings in your web browser or use special programs that have been developed to manage cookies. The settings in your web browser normally show a list of all the cookies that have been stored to provide you with an overview and, if you wish, to delete unwanted cookies. Normally you can indicate that you accept storage of cookies from websites you visit or from third parties affiliated to those websites. You can also choose to be notified every time a new cookie is stored. Guidance on how to do this in different web browsers can be found online. Your web browser normally stores cookies in a specific folder on your hard disk, so you can also examine the contents in more detail.
We have also prepared a list of the main forms of local storage of data that are present on our website and more details about their purpose. The list is available below. However, the cookies that are present on the website change frequently, and not all cookies are equally important. We will therefore update the list of which cookies are available regularly.
Furthermore, services are available that have been specially developed to provide users with a fully updated list of cookies and other tracking mechanisms. See for example ghostery.com or disconnect.me.
NB: Disabling cookies from our services may prevent our website from working properly. For example, you may have to log in every time you visit us, and may receive random advertisements rather than ones that are relevant for you.
Presented below is a summary of how locally stored data can be managed in different web browsers. Note that this process may change and that the descriptions given here may not be updated accordingly.
Safari för iPhone och iPad: https://support.apple.com/en-ie/HT201265
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
Microsoft Internet Explorer: https://support.microsoft.com/en-ie/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/block-websites-storing-site-preferences
How can I control what information is sent to advertisers?
If you want to control what information is sent to advertisers, you can download an opt-out cookie from different advertisers or use alternative solutions, such as youronlinechoices.com. Note that you must follow the same process for each device you use, and for each web browser on your devices.
You can also control our and our partners' processing of personal data in our privacy settings.
Overview of the cookies we use
Conversion tracking, retargeting and user behavior analytics.
Conversion tracking, retargeting and user behavior analytics.
Authentication, tracking of search history, last visited products, and many generic settings.
If you have any questions regarding our use of local storage, you will find contact information to our support on the contact page.